How to Maximise Holiday Let Earnings | 12 Strategies for Success

Holiday let management can be a lucrative venture, but achieving optimal earnings requires strategic planning, attention to detail, and a commitment to providing a top-notch guest experience. Whether you’re a seasoned holiday let owner or just entering the market, our expert property agents give you 12 key strategies to help you maximise your holiday let earnings.

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The right price

1) Optimise Your Pricing Strategy

One of the fundamental factors influencing your holiday let earnings is your pricing strategy. Conduct thorough market research to understand the demand and pricing trends in your area. Adjust your rates based on peak seasons, local events, and the length of stay. One option to save time is to use a dynamic pricing tool.

Choose a Dynamic Pricing Tool

Implement dynamic pricing tools that consider real-time factors to ensure you’re competitive while maximising revenue.

Using historical demand fluctuations and booking patterns, dynamic pricing tools optimise your holiday let price in real time by monitoring market conditions, forecasting demand, and analysing competitor pricing.

Utilising advanced algorithms, these tools generate optimal pricing recommendations to maximise revenue and stay competitive.


piggybank against white backdrop surrounded in uk coins
First impressions matter

2) Professional photography & Listings

Invest in professional photography to showcase your property in the best light. 

Craft compelling and detailed listings that highlight the unique features of your holiday let. Clear, attractive visuals and well-written descriptions can significantly impact booking rates and justify higher prices.

  • Engaging Visuals: High-quality photos showcasing key features
  • Concise Description: Clear and descriptive, highlighting unique selling points
  • Local Attractions: Mention nearby points of interest and special offerings
  • Transparent Pricing: Clearly outline costs, including any additional fees
  • Essential Details: Provide check-in/out procedures, house rules, and contact information
  • Positive Reviews: Showcase guest testimonials to build credibility
  • Guest Suitability: Emphasise suitability for different needs, such as child or pet-friendly
  • Call-to-Action: Encourage potential guests to book with a strong and inviting prompt
Black and white image of professional photographer taking photos of student properties
Exceptional stays

3) Focus on Guest Experience

Happy guests are more likely to return and leave positive reviews, influencing future bookings. Prioritise the guest experience by providing clean, well-maintained accommodations with modern amenities.

Consider extras like welcome baskets, local guides, and personalised recommendations to enhance their stay. Prompt communication and exceptional customer service can set you apart from the competition.

living room essentials in a holiday home including a grey sofa with blue pillows

4) Implement Flexible Booking Policies

Flexibility is key in the holiday let industry, especially considering changing travel trends and uncertainties. Offer flexible booking policies, including flexible check-in/check-out times and lenient cancellation policies. This can attract more bookings, especially from guests seeking convenience and peace of mind.

We see a large volume of bookings up to a year in advance. It’s always recommended to have your calendar open as far as possible. We suggest a minimum of 12 months in advance, but extending it to 18 months is even more beneficial. This is particularly crucial for securing wedding bookings.

how to maximise holiday let profits with flexible booking a calendar from Jan 2024
Only the best

5) Stay Competitive with Amenities

Equip your holiday let with desirable amenities to attract a wide range of guests. High-speed internet, well-equipped kitchens, comfortable furnishings, and entertainment options such as smart TVs or game consoles can make your property stand out. 

Regularly update amenities based on guest feedback and industry trends. We provide our property owners with an annual property condition report which highlights areas that can be fixed or updated.

Hot tub area with gazebo 2

6) Market Across Multiple Platforms

Diversify your presence by listing your holiday let across multiple online platforms. While platforms like Airbnb and Vrbo are popular, consider local and niche platforms that cater to specific traveler demographics, Holidu is another option.

This broadens your reach and increases the likelihood of attracting diverse guests. offers specific filters, e.g. for pet-friendly accommodation, which can help the your ideal guest find your property.

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Loyalty is invaluable

7) Encourage Repeat Bookings & Referrals

Loyalty is invaluable in the holiday let business. Implement a guest loyalty program, offering discounts or special perks for repeat bookings. Encourage satisfied guests to leave reviews and refer your property to friends and family. Positive word-of-mouth can lead to a steady stream of bookings without incurring additional marketing costs.

What a loyalty programme might look like

You might consider introducing a “Repeat Retreat Rewards” loyalty program for our holiday let, where guests earn points for every night stayed, referrals, and timely returns.

Three membership tiers offer escalating benefits, from personalised amenities to complimentary upgrades. Members enjoy discounts on future bookings and redeem points for free nights, special packages, or partner discounts. This could look like:

  • Bronze: 1-5 points (5% off on future bookings.)
  • Silver: 6-10 points (10% off on future bookings.)
  • Gold: 11-15 points (15% off on future bookings.)
screenshot of a modern kitchen space in st andrews holiday home after refurbishment
Stay on trend

8) Keep Up to Date on Market Trends

The holiday let industry is dynamic, with trends evolving regularly. Stay informed about industry developments, travel patterns, and guest preferences.

Adapt your property and services to align with emerging trends, ensuring your holiday let remains attractive and competitive. Get in touch with our expert team to discuss current trends!

gazebo with hot tub in back garden of st andrews holiday home after a refurbishment
Add charm

9) Invest in Seasonal Decor & Themes

Embrace seasonal charm to attract guests during specific times of the year. Consider decorating your holiday let for holidays, festivals, or local events.

Themed accommodations create a memorable experience, making your property more appealing for special occasions and garnering higher rates.

student let essentials
Collaboration is key

10) Collaborate with Local Businesses

Forge partnerships with local businesses to enhance the overall guest experience. Offer exclusive discounts or packages with nearby restaurants, attractions, or services.

Collaborative efforts can attract guests looking for a comprehensive and convenient holiday experience. Your collaboration partners might refer guests to you too!

renting to students uk featured image outside of a refurbished student let in st andrews
Catering to families

11) Be Child-friendly

Approximately 30% of holiday home bookings in the UK include children. Catering to families with children can significantly boost your holiday let earnings, especially during school holidays and family-oriented holidays.

Equip your property with child-friendly amenities such as cots, high chairs, and age-appropriate games. Create a safe environment by securing potentially hazardous items and providing clear instructions on child safety.

Consider offering family-friendly activities or local attractions suitable for children, making your property an attractive choice for families seeking a stress-free and enjoyable vacation.

children playing with a puzzle on the sofa with their dog in a holiday home
Pet-friendly travel

12) Be Pet-friendly

Acknowledging the growing trend of pet-friendly travel can broaden your potential guest base. With 30% of our holiday let bookings including a dog last year, embracing a pet-friendly policy can prove lucrative. 

Clearly communicate your pet policy, including any associated fees or rules. Provide amenities like pet beds, food bowls, and designated outdoor spaces. Highlight nearby pet-friendly attractions or walking areas in your property’s vicinity.

This accommodation flexibility can be a deciding factor for pet owners when choosing their holiday let, potentially increasing your bookings and revenue.

cat and dog in a holiday home, converted farm house
Get in touch

Free expert consultation

Maximising holiday let earnings requires a multifaceted approach that combines pricing intelligence, guest satisfaction, and adaptability to market trends. By consistently refining your strategies and staying attuned to the needs of your target audience, you can unlock the full potential of your holiday let and achieve sustained financial success. Speak to our experts today to see how you could maximise your holiday let earnings.