1) Ensure you are on top of property maintenance
When getting started with holiday home investment, always remember that your holiday home’s upkeep and ongoing maintenance plays a pivotal role in guest satisfaction:
Keep your property in top condition by addressing repairs and ensuring everything functions as it should.
Updating your furnishings
Refresh your property’s interiors by updating furnishings and decor to match current trends and guest preferences. Consider reviewing your furnishings every year after your busiest time.
Maintain impeccable cleanliness to create a welcoming environment for guests.
2) Communicate effectively with guests
Effective communication is the foundation of a successful holiday let business:
- Rapid response: Promptly reply to guest inquiries, bookings, and concerns, showcasing your commitment to their experience.
- Clear information: Provide comprehensive details about your property, including amenities, check-in instructions, and local recommendations. Use our welcome pack ideas to help you with the information to provide when you are running a holiday let.
3) Create clear check-in and check-out procedures
Efficient check-in and check-out processes contribute to a seamless guest experience:
- Clear instructions: Furnish guests with clear directions on how to access the property and where to find essential items.
- Support accessibility: Make it easy for guests to reach out in case they encounter any issues during their stay.
4) Develop house rules and guest guidelines
Establishing guidelines fosters a harmonious environment for guests:
- Rule definition: Set transparent house rules covering topics like noise levels, smoking, and property care.
- Digital Guest Information folder: Create a comprehensive digital guide that includes property details, local attractions, emergency contacts, and house rules.
5) Keep an eye on local holiday home regulations
Staying informed about holiday let regulations helps you operate legally and smoothly:
Familiarise yourself with local laws and regulations relevant to short-term rentals in your area. Fife Council have implemented their short term let license regime, which is very thorough and will ensure safety and compliance.
The Association of Scotland’s Self Caterers (ASSC) post regular updates on regulations to their social media platforms. If you’re outside of Scotland, it’s worth checking for similar organisations in your area. AirBnB doesn’t always have the most up to date information, unfortunately, so sometimes you’re on your own.
You can find Fife Council’s latest guidance by clicking here.
Ensure your property meets safety standards and mandatory checks, such as Energy Performance Certificates (EPCs) and Electrical Installation Condition Reports (EICRs).
6) Always be prepared to adapt your holiday home
Adaptability is essential to remain competitive and responsive to guest needs:
- Guest feedback: Pay heed to guest suggestions and feedback to continuously improve your property and services.
- Evolving amenities: Regularly assess and upgrade amenities to align with guest preferences and emerging trends.
- You also need to adapt your property to local events.
- Storms are a regular occurrence in Scotland, so think about the kind of adaptations you might need to make in those circumstances. Given enough warning, you would tie down any outdoor items (such as trampolines) and ensure windows and roofs are secure. Bigger global changes work the same way. Keep on track of changes that need to be made to your property as they arise – and try to deal with them as soon as possible.
With new regulations come new changes you’ll have to make to your property. Longer turnaround times are now commonplace in accommodations across the country – both self catering and traditional hotels.
7) Strengthen your relationships with local businesses
Collaboration with local businesses enhances the overall guest experience. Engage with the local community by connecting with local businesses. Consider forging partnerships with nearby restaurants, activity providers, and shops to offer exclusive perks to your guests.
It’s worth sharing your favourite coffee shop or art gallery with your guests. Cooperating with other businesses is one of the easiest ways to attract new visitors too.
To tie this in with points 5) and 6), local businesses will also have a clearer idea of regulations than property owners based out of town. Keeping up with community groups can give you a quick overview of how things are going in the area. This helps you readjust how you market your property.
8) Network with other holiday home owners across the country
Connecting with fellow holiday home owners provides valuable insights and support:
Join online forums, social media groups, or local associations to exchange experiences and gather industry insights.
There are thousands of holiday home owners up and down the country for you to connect with. The ASSC is a great link within Scotland. These can also keep you up to date on national campaigns and last-minute changes.
Most of all, you can also help each other with morale! It’s easy to get caught up in the regulations and economics. These are important, but so is building a supportive network. Ever changing regulations can get confusing, and sometimes you just need to vent. Don’t forget about the importance of having peers that understand your struggle.